Grow Your Practice

As a practice manager, you should keep in mind that when you set up a new practice or start work at a practice, other health professionals need to know about YOU!

Working with other health professionals

Advise other health professionals of the scope of services and specialties/areas of expertise so they may be more likely to use and/or refer appropriate patients to your practice.

If you are a new practice manager starting at a practice, you should introduce yourself to other practice managers and health professionals in the area.

If you have a new GP, or health professional commencing at your practice it is also important that other health professionals are made aware of their starting at the practice.

If you are a specialist practice, it is important to know your referrers and to build your referral base.

Here are some suggestions about how to introduce yourself to other professionals:

Practice manager

  • Make contact with or visit other practice managers and practices in the area.
    As a manager of a specialist practice, it would be essential that you make contact with the general practice managers in your referral catchment area.
  • Join your Medicare Local – either as an individual or as a practice.
  • Use your professional association to locate other practice managers and appropriate educational activities.
  • Go to educational meetings.
  • Update your professional profile on electronic media (e.g. Linkedin).
  • Attend network groups – this could introduce your name locally.
  • Make yourself known to local health providers, pharmacies and local community health centre/s.

General practitioners

  • Visit other general practices in the area.
  • Join your Medicare Local – either as an individual or as a practice.
  • Go to educational meetings.
  • Support your practice manager to attend network groups.
  • Make yourself known to local pharmacies and local community health centre/s.
  • Send a letter of introduction to specialists and allied health professionals you may be working with (e.g. surgeons, psychiatrists, physiotherapists, psychologists, dieticians).

Specialist practitioners and allied health professionals

  • Visit other specialists and/or allied health professionals in the area.
  • Get to know the needs of your referrers.
  • Visit general practitioners in the area.
  • Join your Medicare Local – either as an individual or as a practice.
  • Promote your practice via the Medicare Local newsletter.
  • Offer to speak at education sessions for general practitioners.
  • Send a letter of introduction to general practitioners in the area.
  • Send a letter of introduction to medical specialists or allied health professionals you may be working with (e.g. physiotherapists if you are a surgeon).

There is more about marketing yourself and your practice in the Market and patients topic

Improve your practice

As a practice manager, you should:

  1. get to know all other practitioners in the local area you are servicing
  2. become familiar with Medicare Local, Medicare and other support staff that can be of benefit to you and the practice
  3. attend local professional development (and relevant clinical) meetings
  4. regularly attend practice manager networking meetings
  5. encourage employed nurses to regularly attend nurses’ networking meetings.

Sample script for phone call

"Hello. My name is Michael Norton. I’m the new manager for Dr Bones, the orthopaedic surgeon in town. I would like to make a time to meet with you or Dr [Jones] so that I can introduce myself and talk about the services we plan to provide. Perhaps I could call at the surgery and leave a couple of business cards and a brochure for you at the same time?"

 

Next page

Strategy overview
  • Practice strategy overview
  • Roles in the practice
  • Improve your practice
  • Business objectives

This publication is proudly brought to you by Avant Mutual Group. The content was authored by Brett McPherson, reviewed by Colleen Sullivan and Avant Mutual Group.

This publication is not comprehensive and does not constitute legal or medical advice. You should seek legal or other professional advice before relying on any content, and practice proper clinical decision making with regard to the individual circumstances. Persons implementing any recommendations contained in this publication must exercise their own independent skill or judgment or seek appropriate professional advice relevant to their own particular practice. Compliance with any recommendations will not in any way guarantee discharge of the duty of care owed to patients and others coming into contact with the health professional or practice. Avant is not responsible to you or anyone else for any loss suffered in connection with the use of this information. Information is only current at the date initially published. © Avant Mutual Group Limited 2014.

IMPORTANT: Professional indemnity insurance products and Avant’s Practice Medical Indemnity Policy are issued by Avant Insurance Limited, ABN 82 003 707 471, AFSL 238 765. The information provided here is general advice only. You should consider the appropriateness of the advice having regard to your own objectives, financial situation and needs before deciding to purchase or continuing to hold a policy with us. For full details including the terms, conditions, and exclusions that apply, please read and consider the policy wording and PDS, which is available at www.avant.org.au or by contacting us on 1800 128 268. Practices need to consider other forms of insurance including directors’ and officers’ liability, public and products liability, property and business interruption insurance, and workers compensation and you should contact your insurance broker for more information. Cover is subject to the terms, conditions and exclusions of the policy. Any advice here does not take into account your objectives, financial situation or needs. You should consider whether the product is appropriate for you before deciding to purchase or continuing to hold a policy with us.